Services
Strategic CRO for growing e-commerce brands ready to turn more existing traffic into sales.
I help you understand how customers actually experience your site and where friction is costing you sales, so you can focus on the improvements that will have the biggest impact on sales. My approach is data-led, actionable and customer-focused, informed by over 18 years’ experience in retail, including at Amazon and MR PORTER. The result is a clearer, easier buying experience that supports confident decision-making and more completed purchases.
Conversion Kickstart
Conversion clarity & practical fixes to get more site visitors buying, in just 60 minutes.
What it does: Get a fresh, expert perspective on your site or bring a specific challenge you want to work through together (like making your homepage more engaging, improving navigation or ranking better in Google). This focused 1:1 session will pinpoint the biggest barriers on your site purchase journey that are stopping customers from buying today, so you can stop “trying everything” to increase orders and get clear on exactly what to fix to start converting more customers.
Expert insight. Targeted solutions. Fast, prioritised wins.
What’s included:
Pre-session questionnaire: Tell me about your biggest conversion challenges and questions. I’ll review these in advance and prepare a tailored working document so our session is focused on what matters most to your business.
60-minute live audit: A focused, expert-led 1:1 where we’ll tackle your top challenges head-on. Whether it’s making your homepage more engaging, improving navigation, or optimising for search, I’ll walk you through targeted fixes and highlight the 2–3 biggest barriers currently blocking sales.
Post-session summary: You’ll receive a clear, actionable Google Doc with key insights, top issues and a prioritised plan of next steps so you know exactly what to do next.
Cost: £250
Product Page Pitstop
A detailed audit and action plan to help you create clear, clickable, and conversion-ready product pages.
What it does: See why your product pages aren’t converting, and what 5–10 fixes will. Stop losing sales on the product pages: the most critical stage of the buying journey that’s deceptively tricky to get right. This focused analysis, audit + action plan reveals exactly how users engage with your site and gives you the clarity to make fast, confident improvements that drive more conversions.
Transform your product pages into clear, clickable conversion assets.
What’s included:
DFY data and heatmap analysis: I review real user behaviour, identify patterns, and extract clear insights from your site data to reveal what’s really happening.
Product page audit: An expert evaluation of your product pages (across 3 top product types) to spot what’s blocking sales and where product information could be clearer or more compelling.
Strategy session: An hour dedicated to your product pages, where I’ll walk you through everything I’ve uncovered and explain exactly how to improve them - giving you clarity and confidence to take action straight away.
Prioritised action plan: A straightforward list of practical fixes, tailored to your business and ranked by impact and effort, so you know exactly where to focus next.
Cost: £650
Add to Cart Accelerator
A full conversion audit by a CX specialist
What it does: Turn your e-commerce site browsers into loyal buyers without spending more on ads. This tailored audit and CRO strategy reveals where site friction is costing you conversions across your entire site experience, and gives you an actionable, prioritised plan to fix it based on your real customer behaviour. When sales dip, you want to know exactly where to look and which levers to pull, instead of defaulting to increasing your ad budget or discounting to boost orders - you need a clear, focused strategy to prioritise improvements that actually drive results.
Customer insights. Conversion clarity. A smarter route to stronger sales.
What’s included:
Onboarding Questionnaire so we’re laser-focused on your challenges and goals from the start.
Done-for-you Audit: A deep dive into your data, site experience and customer journey.
Competitor Benchmark: Understand what your audience sees elsewhere - and how to meet (or beat) those expectations.
Site Optimisation Roadmap: A clear, insight-led plan showing what to tackle (and in what order) to boost conversions. Each recommendation is prioritised using my Prioritisation Playbook matrix, to help you weigh up impact, effort and resources and make confident decisions as new tasks arise.
2-Hour Strategy Session: We’ll walk through the findings and recommendations together so you leave with total clarity and confidence.
Implementation Tracker: A practical, easy-to-use tool to keep your site updates moving. Track progress, timeframes, dependencies and results for each task, helping you turn your roadmap into real impact.
Post-Session Pack: Includes the presentation, roadmap and summary notes, so you’re set up to take action.
48-Hour Email Support: Ask follow-up questions as you digest the plan, and get answers while everything’s still fresh.
Cost: £1,750
Common client challenges addressed by my services
Are you…
Looking to increase sales through your online store but not sure where to start?
Unsure how to help customers seamlessly find, discover, evaluate, compare and purchase products?
Investing in marketing without first having considered how to optimise customer experience for conversion?
Experiencing low conversion rate and unable to get to the bottom of the issue?
Finding it hard to deep dive in to customer data and insights to understand pain points and opportunities for improvement?
Receiving customer or stakeholder feedback that parts of your shopping experience are not user-friendly?
Running a growing and changing e-commerce business; launching new product categories or brands without revisiting your store’s user experience?
Unsure how to effectively recommend and upsell products?
If any of these challenges resonate with you, let’s work together to find solutions.
Seamless CX = engaged and content customers = improved conversion rate = increased bottom-line sales
The values behind how I work
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Converting sales starts with a deep understanding of your customers needs and pain points. Site analytics, reviews and customer service interactions are some key data sources to help us identify challenges and opportunities, but in digging deeper in to customer insights, we can start to prove (or disprove) hypotheses and answer the “why” behind our customers’ actions.
By thoroughly A/B testing new features and site enhancements, and analysing results based on pre-determined success criteria, we ensure you are optimising for your customer and not based on internal or stakeholder opinions.
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Our aim is to make big business strategy and processes accessible to boutique brands. Working at large corporations has taught me not only about e-commerce and customer experience, but also valuable skills in analytics, strategic development, scalability, and process management. We understand that as a SME, your resources are precious and you don’t have teams of inhouse Product Managers and UX Designers at your disposal, nor budgets to invest in big e-commerce agencies. We strive to demystify conversion rate optimisation to make it digestible and actionable for you.
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It is common to see companies make decisions based on internal opinions or business needs instead of embodying the customer. Customer obsession means continuously revising and improving buyer experience, which starts with collecting and analysing data to help understand the customer. It sounds simple, but insight in to consumer needs, frustrations and behaviours is the most important tool for e-commerce success. Adding value to a customer's shopping experience increases the chance of retaining that customer, so it pays to invest in CX before spending on marketing.
As well as being customer obsessed on behalf of our e-commerce clients, we take the same approach in our business. We build strong client relationships and proactively seek feedback to help us continually revisit and improve our service offering.
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Basics can get a bad rap. They aren’t shiny or exciting but they are fundamental to ensuring your customers can find the right items, evaluate product attributes and check out intuitively, quickly and easily. I often see brands spending precious budget on marketing, driving traffic to an onsite experience that is not optimised for conversion. We are all about walking before you run; ensuring your site provides the optimum CX for product discovery, effective upselling and converting sales will increase bottom line revenue and maximise the return on investment of your marketing spend.
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I like my clients to see me as an extension of their team, and we can yield the best results with open communication and shared goals. I have processes built in to each of my service offers to ensure I fully understand your strategic objectives and I’ll clearly set expectations of the scope of work and timelines to meet those. I love learning about and solving customer needs and I will dive deep in to your business to understand them. From a client’s side, collaboration means trusting me with site data and committing resources to implementing the recommended strategies.