Client Testimonials
The testimonial: “As a small business owner, you get ton of proposals. Most of the time the results are underwhelming or do not add any value. I can honestly say working with Carolina Dibb exceeded expectations. The analysis was in-depth and she drew on her relevant experience to connect it to the business so it did not become an abstract exercise.
I came away with a multitude of insights which can immediately start to add value to the business. I would recommend for any small e-commerce business owner.”
Sharif Labo | Founder | La Gent
The task: In July 2024, I partnered with La Gent, an established Shopify-powered lifestyle store, to conduct a Conversion Rate Optimisation audit. The objective was to build on their long-standing success by identifying opportunities to boost conversions and maintain year-over-year growth. Following the client's brief, I focused on delivering quick-win solutions that required minimal development resources. I provided a detailed analysis of customer behaviour to understand conversion barriers and developed a prioritised action plan of enhancements across key areas of the site (including homepage, navigation, collections pages, and product pages) to drive increased conversions effectively.
The testimonial: “I really valued the list of actions I can work through methodically updating bits when I get time - I’ve started working my way through. I needed this kind of direction and I feel my website is already giving more confidence to customers. I'd recommend Carolina to other small product businesses and it was brilliant value for money; we packed so much into such a small session and I know that these small changes will have a big impact.”
Hannah Boffey | Founder | Livava Home
The task: Hannah booked a Conversion Kickstart session in September 2025 to get targeted, prioritised recommendations she could act on herself and make an immediate impact for Q4 peak. Rapid growth in 2025 for Shopify homeware store Livava Home left Hannah felt really positive about the traction, especially the volume of traffic, but she needed clearer direction on how to optimise the site experience and make the most of the demand. We focused on the biggest opportunities to improve clarity and usability; making her top site entry points clearer and more actionable, making the information and imagery on product pages more digestible and bringing more of Hannah’s personality into the site (something that was working incredibly well on her social channels).
The testimonial: “Carolina is a brilliant e-commerce consultant, who adds tremendous value through her strategic approach, expert analysis and tactical output. She’s incredibly personable and genuinely invested in your business success.
Using in depth data analysis and competitor benchmarks, clear areas of opportunity were exposed - to aid the customer journey, remove friction and ultimately drive revenue growth for my business. The granular but actionable optimisation plan, prioritised based on customer impact data, gave me a clear focus which has been exciting to start implementing (and at no point felt overwhelming or unclear).
I was confident that recommendations were informed by Carolina’s great expertise in e-commerce and customer journey, but also backed up with site data and relevant industry benchmarks. Implementation of initial phase actions has had a great impact on site conversion and already generated a return on the work carried out.”
Bethany Ostacchini | Owner & Founder | ANDO
The task: In April 2024, I worked with ANDO - a boutique childrenswear Shopify store - on a full conversion audit resulting in deep customer and competitor insights; 30+ actionable, prioritised optimisation recommendations; and tangible SEO tactics to increase organic traffic.
The testimonial: “I truly believe that the secret to running a successful creative business is clarity, and that’s exactly what you get when you work with Carolina. Carolina is a brilliant e-commerce strategist with a talent for SEO. After just a few weeks of working with her, we saw a noticeable boost in sales at Sleepy Doe, thanks to her strategies and understanding of what e-commerce customers need.
When we first started, Carolina did a thorough audit of our website and gave a super helpful, detailed report. Her suggestions led to some immediate updates that made a difference, improving both the visibility and performance of our site. By focusing on conversion rates, she made sure the user experience was smooth and in line with what customers wanted, leading to more engagement.
Carolina has deep care and is committed to your business and results. She’s professional, calm, and easy to work with, always making sure you feel supported. Carolina really listens, understands your goals, and gives actionable advice that makes a difference in both conversions and customer satisfaction.
She has a great eye for detail. From fine-tuning our website keywords to analysing customer behaviour, her work has helped improve our search rankings. Her understanding of customer insights revealed areas for improvement that I wouldn't have noticed. All the changes she recommended have made the shopping experience on our site more enjoyable and seamless for our customers.
She’ll gently challenge you to think more critically about your website and help you carve out a clear path forward. Her expertise and understanding of customer behaviour shine from the first conversation. Sleepy Doe continues to work closely with Carolina, focusing on both our short-term and long-term goals.
Working with Carolina as an independent SEO specialist has been personal and tailored. The effortless and adaptable relationship we've developed has proven to be a valuable asset to Sleepy Doe.”
Sophie Hipkiss | Founder & Designer | Sleepy Doe
The task: In October 2024, I worked with Sleepy Doe - a British sleepwear Shopify store - on a site analysis and audit, with a focus on SEO improvements. This included key site data analysis to identify conversion barriers, a focused audit of SEO and CRO elements, keyword research, expert optimisation recommendations and implementation of keyword-led SEO updates to enhance organic search engine visibility.
The testimonial: “Carolina was fantastic to work with from start to finish. From our initial discovery session to her final review and recommendations, everything Carolina did was based on extensive knowledge and e-commerce experience, coupled with clear data-driven analysis and insights.
This was reflected in the final delivery of the CRO plan, which was both highly detailed and clearly actionable. I really appreciated her personal input and support throughout the process, and I would thoroughly recommend Carolina on every level!”
Jon Burr | Co-Founder | Alf & Bet Prints
The task: In June 2025, I delivered a full Add to Cart Accelerator service for Alf & Bet - a colourful customised print store. After running ads on and off, co-founder Jon wanted input on how to maximise conversion rates and what areas of the site experience to prioritise to improve performance. He found the learnings around customer journey particularly helpful and valued discovering where people were bouncing off the site or failing to engage with key areas of the site.
The testimonial: “Carolina's help and expertise has been absolute gold dust for us as a small business.
She helped us understand what was needed to improve our website and SEO and also how to implement it successfully. She was very patient and helpful with her approach and answered all of our questions thoroughly. We now have an actionable strategic plan in place and we couldn't have got here without her expertise.”
Sophie Coles | Founder | Sophie’s Sister
The task: I collaborated with Sophie's Sister, a fine jewelry brand launched in early 2024, to help attract new customers through targeted SEO strategies and enhance the website's conversion rate by improving the customer experience. My audit and analysis highlighted key opportunities for improvement across the homepage, navigation, collections pages, and product pages. I also developed a comprehensive SEO strategy and a prioritised action plan, enabling the co-founders to begin implementing changes immediately, driving both quick wins and sustainable long-term growth.
The testimonial: “We booked a Conversion Kickstart Consultation and were genuinely impressed by how in-depth and actionable the entire session was. Carolina brings exceptional value as an e-commerce consultant - combining strategic thinking, deep data analysis into our startup site, and clear, tactical recommendations that can be actioned based on priority.
She’s not only knowledgeable, but also highly personable and clearly invested in helping our business succeed. We can wholeheartedly recommend Carolina - especially as a small startup business, her expertise is invaluable.”
Sophie Glass | Co-Founder | Earthling
The task: In June 2025, Earthling, a newly launched Shopify store selling beautiful baby products, booked a Conversion Clarity session to understand how to boost their visibility in search engines and help improve site performance to gain more sales from their organic traffic.
Through a focused live audit and 1:1 session, I pinpointed where the site was holding back conversions and provided a step-by-step, prioritised plan covering SEO improvements and key on-site fixes to help them rank higher and turn more visits into sales.
The testimonial: “Carolina has been brilliant to work with and has helped us hugely with the strategy for the SEO side of our website.
She clearly highlighted areas of opportunity and provided us with a prioritised actionable plan to move forwards. Her combination of data and competitor benchmarking has enabled us to clearly see the areas we need to improve. We cannot wait to get started with the plan.”
Hayley Harrison | Co-Founder | Organise-d
The task: In May 2024, Organise-d (a home organisation and space planning business whose services offer clients decluttered and well-designed living spaces) enlisted us for a site and SEO audit to help improve user experience and increase organic traffic. The audit provided site analytics and user insights, UX best practises and areas of opportunity, a competitor benchmark, prioritised website optimisation recommendations and a review of current SEO practices and search ranking improvement plan.
