Add to Cart Accelerator

Analysis + Audit + Strategy

Turn your site browsers into loyal buyers without spending a penny more on ads.

Customer insights. Conversion clarity. A smarter route to stronger sales.
This tailored audit and CRO strategy reveals where site friction is costing you conversions and gives you an actionable, prioritised plan to fix it based on real customer behaviour.

“I came away with a multitude of insights which can immediately start to add value to the business. I would recommend for any small e-commerce business owner.”

— Sharif Labo | Founder | La Gent

Doing all you can to grow, but sales aren’t keeping pace?

You might be here if...

  • You’re getting decent traffic, but it’s not converting as it should

  • You’re unsure where customers drop off, and why why they leave without buying

  • You’ve built a strong brand and offer in-demand products, but you’re not proud of your site experience

  • You want a clear, focused strategy so you can prioritise improvements that actually drive results; as a busy business owner, you can’t afford to waste time on guesswork or changes that look good but don’t convert.

  • When sales dip, you want to know exactly where to look and which levers to pull, instead of defaulting to spending more on ads or discounting just to stay afloat

  • Whether you’re not running ads (so every visitor has to count) or you are spending on acquisition (and want better ROI), maximising your onsite experience is critical

When you act now, your site starts working harder sooner

Why this matters now…

  • You’ve grown steadily, but know your site experience could be holding you back from the next level

  • You’re investing time and money into marketing, but the results aren’t compounding the way they should

  • You’ve been meaning to sort your site for a while, but it keeps falling down the list (and costing you in the meantime)

  • You’re heading into your next peak trading period, and can’t afford to waste the traffic it brings. You want to go into your next campaign, product launch or season feeling confident your site will do it justice

  • You’re too busy to test endless tweaks or chase shiny features, you need to focus on what will actually improve conversions

How it works

Using my PATH Framework, I’ll deliver a tailored strategy built around four clear stages designed to uncover what’s holding your conversions back, and exactly what to do about it.

Pinpoint

Pinpoint

Before making any changes, we need to understand how people actually shop your site.
I dig into real customer behaviour to uncover what’s working, what’s not, and what’s getting in the way of conversions, because the answers aren’t in templates or trends, they’re in your data.

Pinpoint

Audit

I apply my 18 years of e-com experience
to a review of your end-to-end site experience - through the lens of your customer. From navigation to product pages, I assess what’s helping or hindering conversion (and how it stacks up against key competitors).

Troubleshoot

Troubleshoot

Next, I dig into what’s causing friction and
drop-off. I pinpoint which parts of the site experience need to work harder to support discovery, build trust, and guide customers toward faster, easier, more confident purchase decisions.

Harness

Harness

I translate all these insights into a focused, actionable roadmap, using my prioritisation playbook to help you make smart trade-offs about what to work on first. It’s not just a list;
it’s a decision-making tool you can return to as
your business evolves.