Add to Cart Accelerator
Analysis + Audit + Strategy
Turn your e-commerce site browsers into loyal buyers without spending more on ads.
Customer insights. Conversion clarity. A smarter route to stronger sales.
This tailored audit and CRO strategy reveals where site friction is costing you conversions and gives you an actionable, prioritised plan to fix it based on your real customer behaviour.
“I came away with a multitude of insights which can immediately start to add value to the business. I would recommend for any small e-commerce business owner.
The results have been almost instant since we implemented the recommendations. Our conversion rate has significantly increased, both vs last few months and YoY while sales have also seen a big jump too.”
— Sharif Labo | Founder | La Gent
Doing all you can to grow, but sales aren’t keeping pace?
This is for you if…
You’re getting decent traffic, but it’s not converting consistently
You’re unsure where customers drop off, and why they leave without buying
You’ve built a strong brand and offer in-demand products, but you’re not proud of your site experience
You want a clear, focused strategy to prioritise improvements that actually drive results; as a busy business owner, you can’t afford to waste time on guesswork or changes that look good but don’t convert
When sales dip, you want to know exactly where to look and which levers to pull, instead of defaulting to spending more on ads or discounting to increase orders
Whether you’re not running ads (so every visitor has to count) or you are spending on acquisition (and want better ROI), maximising your onsite experience is critical
When you act now, your site starts working harder sooner
Why this matters now…
You’re investing time and money into marketing that doesn’t feel sustainable
You’ve been meaning to sort your site for a while, but it keeps falling down the list (and costing you sales in the meantime)
You’ve grown steadily, but know your site experience could be holding you back from the next level
You’re heading into your next peak trading period, and can’t afford to waste the traffic it brings
You’re too busy to test endless tweaks or chase shiny features, you need to focus on what will actually improve conversions
How it works
Using my PATH Framework, I’ll deliver a tailored strategy built around four clear stages designed to uncover what’s holding your conversions back, and exactly what to do about it.
Pinpoint
Before making any changes, we need to understand how people actually shop your site so I’ll analyse site data to identify user behaviour patterns.
Audit
I apply my 18 years of e-com experience
to an audit of your end-to-end site experience. Through the lens of your customer, I’ll assess what’s helping and hindering conversion.
Troubleshoot
Next, I’ll diagnose conversion blockers and friction points; which parts of the site need to work harder to guide customers toward faster, easier, more confident purchase decisions.
Harness
Finally, I turn insight into action with a clear, actionable conversion-focused strategy that’s prioritised based on all of the insights we’ve gathered.
“Implementation of initial phase actions has had a great impact on site conversion and already generated a return on the work carried out. The granular but actionable optimisation plan, prioritised based on customer impact data, gave me a clear focus which has been exciting to start implementing, and at no point felt overwhelming or unclear.”
— Bethany Ostacchini | Owner & Founder | ANDO
What’s Included
Onboarding Questionnaire so we’re laser-focused on your goals from the start
Done-for-you Audit: A deep dive into your data, site experience and customer journey
Competitor Benchmark: Understand what your audience sees elsewhere - and how to meet (or beat) those expectations
Site Optimisation Roadmap: A clear, insight-led plan showing what to tackle (and in what order) to boost conversions. Each recommendation is prioritised using my Prioritisation Playbook matrix, to help you weigh up impact, effort and resources and make confident decisions as new tasks arise
2-Hour Strategy Session: We’ll walk through the findings and recommendations together so you leave with total clarity and confidence
Implementation Tracker: A practical, easy-to-use tool to keep your site updates moving. Track progress, timeframes, dependencies and results for each task, helping you turn your roadmap into real impact
Post-Session Pack: Includes the presentation, roadmap and summary notes, so you’re set up to take action
48-Hour Email Support: Ask follow-up questions as you digest the plan, and get answers while everything’s still fresh
The investment: £1,750
P.S. If you’re looking for a more light-touch option, my Conversion Kickstart session might be a great fit for you.
What You’ll Walk Away With
A deep understanding of how your site works, the elements that drive or block conversions, and how users navigate it
A data-led strategy that’s tailored to your site and your customers’ behaviour
A clear roadmap showing what to prioritise and why
A confident plan to improve the site experience, increase sales and reduce wasted marketing spend
A prioritisation playbook to help you weigh up what’s worth tackling first. It’s not just a one-off list but a decision-making tool you can keep returning to
Frequently Asked Questions
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Are sales feeling SLOW? Look for trends in your data - is your conversion rate flat or declining? Is your traffic strong/growing but you’re not seeing it translate into sales? These signs usually indicate it’s time to dig deeper.
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Yes, but that’s not included in this offer. Add to Cart Accelerator is focused on audit and strategy. If you'd like help with implementation, we can discuss options during the strategy session. Support can be provided by me (or by a trusted web developer partner).
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No. I begin with the data your platform already collects and can include additional sources like GA4, heatmaps and customer insights if you have them. If not, that’s perfectly fine - I can work with what you’ve got.
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From the time you complete the onboarding questionnaire, you’ll typically receive your audit, roadmap and session within 3 weeks.
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That’s fine – this one will uncover different angles. I take a holistic view that includes customer behaviour, shopping journey, product positioning and competitor benchmarking. It’s not just about spotting issues – it’s about identifying what to do about them, in what order, and why it matters.
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