Conversion Kickstart
Focused session + fast solutions
Conversion clarity and practical fixes to get more customers buying, in just 60 minutes.
Get a fresh expert perspective on your site or bring a specific challenge you want to work through together (like making your homepage more engaging, improving navigation or ranking better in Google). This focused 1:1 session will pinpoint the 2–3 biggest barriers on your site purchase journey that are stopping customers from buying today, so you can stop “trying everything” to increase orders and get clear on exactly what to fix to start converting more customers.
Expert insight. Targeted solutions. Fast, prioritised wins.
“We were genuinely impressed by how in-depth and actionable the entire session was. We can wholeheartedly recommend Carolina - especially as a small startup business, her expertise is invaluable.”
— Sophie Glass | Co-Founder | Earthling
Getting people to your site is just the start - are they converting?
You might be here if...
You have specific questions about your site (like whether your homepage grabs attention or your store is set-up for SEO success) and need expert guidance on where to start
You want a fresh set of eyes on your site experience to see what’s really working and what’s holding customers back
You’re focused on growth and getting visitors to your site, but haven’t mapped the customer journey end-to-end
You need fast, actionable insight so you can prioritise fixes that actually drive results without wasting time on guesswork
You want clarity on the next steps to turn more visitors into buyers, instead of relying on trial-and-error changes or draining acquisition efforts
A clear starting point and expert guidance to help you focus on what matters most.
You’ll walk away with…
A targeted assessment of your site or specific challenge from an expert perspective, informed by my 18 years of e-commerce experience and roles at fast-growing retailers like Amazon and MR PORTER
Insight into the top 2-3 conversion opportunities and barriers holding back sales
A prioritised plan of actionable steps to improve conversions and enhance the customer experience
Confidence in what to tackle first so you start seeing measurable results quickly
Practical recommendations to apply immediately, plus a framework for tackling future conversion challenges
How it works
PACE: your 4-step fast-start path to better conversions
Prepare
Book your call and complete a short
onboarding questionnaire to outline your questions, challenges, and what support you need.
Analyse
Ahead of our session, I review your site and create a working document with insights, observations, and recommendations.
Consult
During our 60-minute 1:1 session, get your questions answered, pick my brain and get clear on your next steps to boost sales right away.
Empower
Leave the session with your tailored insights and prioritised action plan so you know exactly what to tackle first with confidence.
“Carolina's help and expertise has been absolute gold dust for us as a small business.
She helped us understand what was needed to improve our website and SEO and also how to implement it successfully. We now have an actionable strategic plan in place and we couldn't have got here without her expertise.”
— Sophie Coles | Founder | Sophie’s Sister
What’s Included
Pre-session questionnaire: Tell me about your biggest conversion challenges and questions. I’ll review these in advance and prepare a tailored working document so our session is focused on what matters most to your business.
60-minute live audit: A focused, expert-led 1:1 where we’ll tackle your top challenges head-on. Whether it’s making your homepage more engaging, improving navigation, or optimising for search, I’ll walk you through targeted fixes and highlight the 2–3 biggest barriers currently blocking sales.
Post-session summary: You’ll receive a clear, actionable Google Doc with key insights, top issues and a prioritised plan of next steps so you know exactly what to do next.
The investment: £250
P.S. If you need a more in-depth analysis of your store performance and customer behaviour, site audit and conversion strategy, my Add to Cart Accelerator service would be perfect for you.
Frequently Asked Questions
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CRO is the process of improving your website so more visitors take the action you want (i.e. making a purchase). It’s about removing friction, building trust and guiding people towards buying, without relying on more traffic or bigger ad spend.
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If your site gets visitors but sales feel flat or inconsistent, if customers abandon their carts or if you’re guessing at what to fix first, you’ll benefit from CRO. If you’re investing in any kind of marketing (ads, social media, emails, PR, influencers), you should be validating the onsite experience is seamless so you’re not wasting ad spend or time. Even small tweaks can make a big impact on revenue.
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You’ll get targeted analysis and practical recommendations to improve your site’s conversion rate, tailored to your business goals and challenges (captured during onboarding). This could mean a high-level review of your customer journey, focusing on a specific area of your site, or tackling a pressing issue such as low ranking in Google or navigation confusion. You’ll leave with clear, prioritised next steps you can put into action right away.
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Yes - CRO is basically about getting more, consistent sales and touches on loads of other areas like customer experience, SEO, analytics digital marketing and customer retention. I’m an e-commerce expert with 18 years of varied experience in large, global businesses so you can pick my brains on anything retail related.
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This is designed for small e-commerce brands who want fast, focused CRO and customer experience advice they can act on right away, without committing to a long-term project.
Whether you’re a new brand wanting to make sure your site is set up to succeed, or an established store looking to dip your toe into CRO to see its impact before investing further, this session is built to meet you where you are.
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