Product Page Pitstop
Focused Analysis + Audit + Strategy
See why your product pages aren’t converting, and what 5–10 fixes will.
Transform your product pages into clear, clickable conversion assets.
Stop losing sales on the product pages: the most critical stage of the buying journey that’s deceptively tricky to get right. This focused analysis, audit + action plan reveals exactly how users engage with your site and gives you the clarity to make fast, confident improvements that drive more conversions.
“Carolina’s suggestions led to some immediate updates that made a difference, improving both the visibility and performance of our site. By focusing on conversion rates, she made sure the user experience was smooth and in line with what customers wanted, leading to more engagement.”
— Sophie Hipkiss | Founder & Designer | Sleepy Doe
Doing all you can to grow, but sales aren’t keeping pace?
This is for you if...
You want product pages that convert better; pages that feel clear, confident, compelling and easy to navigate
You want to see real improvements in sales and fewer customers dropping off
You want to understand exactly what’s putting customers off so you can fix it without wasting time or guesswork
You want a simple, actionable plan that provides clear next steps instead of an overwhelming laundry list that will never get round to progressing
You want to feel confident that your product pages reflect the quality of your products and brand
How it works
Through my Product Page Pitstop process, I’ll uncover what’s holding back your product pages and give you a clear roadmap to unlock more sales.
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I dig into your product pages, site performance data and customer insights to uncover what’s causing friction and costing you sales.
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I’ll identify optimisation opportunities and highlight the top 5–10 tangible fixes that will clear confusion and boost sales.
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You’ll leave with a clear, prioritised action plan so you know exactly what to fix and in what order.
“I came away with a multitude of insights which can immediately start to add value to the business. I would recommend for any small e-commerce business owner.”
— Sharif Labo | Founder | La Gent
What’s Included
Onboarding questionnaire: You tell me what you know, suspect or worry about to shape where we start digging in.
DFY data and heatmap analysis: I review real user behaviour, identify patterns, and extract clear insights from your site data to reveal what’s really happening.
Product page audit: An expert evaluation of your product pages (across 3 top product types) to spot what’s blocking sales and where product information could be clearer or more compelling.
Strategy session: An hour dedicated to your product pages, where I’ll walk you through everything I’ve uncovered and explain exactly how to improve them - giving you clarity and confidence to take action straight away.
Prioritised action plan: A straightforward list of practical fixes, tailored to your business and ranked by impact and effort, so you know exactly where to focus next.
The investment: £650
P.S. If you’re looking for a more in-depth analysis, audit and strategy that covers the full site experience and shopping journey, you’ll want to check out my Add to Cart Accelerator service.
What You’ll Walk Away With
Increased confidence and speed in decision-making about product page improvements
A clearer understanding of how users are interacting with your site
Identification of key conversion blockers on your product pages
A clear roadmap to better-converting, more engaging product pages built on clear insights from your current customer behaviour
Frequently Asked Questions
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From onboarding to receiving your action plan, the process usually takes 2–3 weeks to allow time for heatmap reporting to run. The strategy session is booked in advance, and your timeline will be confirmed during onboarding.
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No, this is a focused review of your product pages (across your top 3 product types). Product pages are a critical stage of the customer journey where conversion often breaks down. If you’re after a broader audit, my Add to Cart Accelerator service is a better fit - it includes full site performance analysis and a site-wide roadmap. Get in touch for details.
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This offer is designed for brands with at least 6–12 months of sales and traffic data, to ensure we optimise based on actual customer behaviour. If you’re just starting out, my Conversion Kickstart session may be a good fit. It’s a focused 1:1 designed to help you get direction and clarity on a specific area, question or challenge.
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Yes, but that’s not included in this offer. Add to Cart Accelerator is focused on audit and strategy. If you'd like help with implementation, we can discuss options during the strategy session. Support can be provided by me (or by a trusted web developer partner).
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