Big brand thinking for small business success
I help established boutique brands increase conversion rates through enhanced product discovery, intuitive evaluation tools and user-focused experience.
Improve customer experience, boost sales and maximise marketing ROI
A brief introduction…
With 15+ years of experience in Digital Marketing and Customer Experience at high-growth online retailers (MR PORTER, Amazon), Carolina Dibb Consulting delivers big brand thinking for small business success. I am a passionate believer in the power of customer-centricity; your site’s user analytics and customer insights hold the keys to increasing revenue.
Converting sales starts with strategic optimisation. Before spending on ads, let’s work together to ensure customers can easily and quickly find, evaluate and purchase products to meet their needs - these are the building blocks of a successful online customer experience (CX for short).
Often, brands invest in marketing but neglect conversion optimisation. Address conversion first to enhance CX, increase sales and maximise your marketing ROI.
Services
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Conversion Kickstart
Conversion clarity and practical fixes to get more customers buying, in just 60 minutes.
Get a fresh pair of expert eyes on your site or bring a specific challenge you want to work through together. This focused 1:1 session will pinpoint the biggest barriers on your site purchase journey that are stopping customers from buying today, so you can stop “trying everything” to drive sales and get clear on exactly what to fix to start converting more customers. -
Product Page Pitstop
A detailed audit and action plan to help you create clear, clickable, and conversion-ready product pages.
Stop losing sales on the product pages: the most critical stage of the buying journey that’s deceptively tricky to get right. This focused analysis, audit + action plan reveals exactly how users engage with your product pages and gives you the clarity to make fast, confident improvements that drive more conversions. -
Add to Cart Accelerator
Turn your e-commerce site browsers into loyal buyers without spending more on ads.
Customer insights. Conversion clarity. A smarter route to stronger sales. This in-depth, tailored audit and CRO strategy analyses how your real customers interact with every part of your site, revealing where friction is costing you conversions. You’ll get a prioritised, actionable plan that tackles blockers across the user journey and unlocks more conversions from your existing traffic.
