Product Page Pitstop

Focused Analysis + Audit + Strategy

See why your product pages aren’t converting, and what 5–10 fixes will.

Transform your product pages into clear, clickable conversion assets.
Stop losing sales on the product pages: the most critical stage of the buying journey that’s deceptively tricky to get right. This focused analysis, audit + action plan reveals exactly how users engage with your site and gives you the clarity to make fast, confident improvements that drive more conversions.

“Carolina’s suggestions led to some immediate updates that made a difference, improving both the visibility and performance of our site. By focusing on conversion rates, she made sure the user experience was smooth and in line with what customers wanted, leading to more engagement.”

— Sophie Hipkiss | Founder & Designer | Sleepy Doe

Doing all you can to grow, but sales aren’t keeping pace?

This is for you if...

  • You want product pages that convert better; pages that feel clear, confident, compelling and easy to navigate

  • You want to see real improvements in sales and fewer customers dropping off

  • You want to understand exactly what’s putting customers off so you can fix it without wasting time or guesswork 

  • You want a simple, actionable plan that provides clear next steps instead of an overwhelming laundry list that will never get round to progressing

  • You want to feel confident that your product pages reflect the quality of your products and brand

How it works

Using my PATH Framework, I’ll deliver a tailored strategy built around four clear stages designed to uncover what’s holding your conversions back, and exactly what to do about it.

Pinpoint

Pinpoint

Before making any changes, we need to understand how people actually shop your site so I’ll analyse site data to identify user behaviour patterns.

Audit

Audit

I apply my 18 years of e-com experience
to an audit of your end-to-end site experience. Through the lens of your customer, I’ll assess what’s helping and hindering conversion.

Troubleshoot

Troubleshoot

Next, I’ll diagnose conversion blockers and friction points; which parts of the site need to work harder to guide customers toward faster, easier, more confident purchase decisions.

Harness

Finally, I turn insight into action with a clear, actionable conversion-focused strategy that’s prioritised based on all of the insights we’ve gathered.

“Implementation of initial phase actions has had a great impact on site conversion and already generated a return on the work carried out. The ⁠granular but actionable optimisation plan, prioritised based on customer impact data, gave me a clear focus which has been exciting to start implementing, and at no point felt overwhelming or unclear.”

— Bethany Ostacchini | Owner & Founder | ANDO

What’s Included

  • Onboarding Questionnaire so we’re laser-focused on your goals from the start

  • Done-for-you Audit: A deep dive into your data, site experience and customer journey

  • Competitor Benchmark: Understand what your audience sees elsewhere - and how to meet (or beat) those expectations

  • Site Optimisation Roadmap: A clear, insight-led plan showing what to tackle (and in what order) to boost conversions. Each recommendation is prioritised using my Prioritisation Playbook matrix, to help you weigh up impact, effort and resources and make confident decisions as new tasks arise

  • 2-Hour Strategy Session: We’ll walk through the findings and recommendations together so you leave with total clarity and confidence

  • Implementation Tracker: A practical, easy-to-use tool to keep your site updates moving. Track progress, timeframes, dependencies and results for each task, helping you turn your roadmap into real impact

  • Post-Session Pack: Includes the presentation, roadmap and summary notes, so you’re set up to take action

  • 48-Hour Email Support: Ask follow-up questions as you digest the plan, and get answers while everything’s still fresh

The investment: £650

P.S. If you’re looking for a more in-depth analysis, audit and strategy that covers the full site experience and shopping journey, you’ll want to check out my Add to Cart Accelerator service.

What You’ll Walk Away With

  • A deep understanding of how your site works, the elements that drive or block conversions, and how users navigate it

  • A data-led strategy that’s tailored to your site and your customers’ behaviour

  • A clear roadmap showing what to prioritise and why

  • A confident plan to improve the site experience, increase sales and reduce wasted marketing spend

  • A prioritisation playbook to help you weigh up what’s worth tackling first. It’s not just a one-off list but a decision-making tool you can keep returning to

Frequently Asked Questions

  • Are sales feeling SLOW? Look for trends in your data - is your conversion rate flat or declining? Is your traffic strong/growing but you’re not seeing it translate into sales? These signs usually indicate it’s time to dig deeper.

  • Yes, but that’s not included in this offer. Add to Cart Accelerator is focused on audit and strategy. If you'd like help with implementation, we can discuss options during the strategy session. Support can be provided by me (or by a trusted web developer partner).

  • No. I begin with the data your platform already collects and can include additional sources like GA4, heatmaps and customer insights if you have them. If not, that’s perfectly fine - I can work with what you’ve got.

  • From the time you complete the onboarding questionnaire, you’ll typically receive your audit, roadmap and session within 3 weeks.

  • That’s fine – this one will uncover different angles. I take a holistic view that includes customer behaviour, shopping journey, product positioning and competitor benchmarking. It’s not just about spotting issues – it’s about identifying what to do about them, in what order, and why it matters.

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